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Greg Hedgepeth

Founder, Speaker, Brand Consultant, Potential Nudger

Quote I live by:

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

A Bit About Me

Greg Hedgepeth was born and raised in Halifax County, NC and was a first-generation college student that attended East Carolina University in Greenville, NC. There he received his undergraduate degree in Economics with a minor in Business Administration. He later received his Masters in Management and Leadership from Webster University. Greg is also in the early stages of his doctoral pursuit in Learning and Organizational Change. Greg currently serves as the Director of Marketing and Communications for the NC State University Graduate School and is the President and CEO of Substantial Media, LLC an award winning minority multimedia platform that seeks to amplify the voices and stories of black and brown communities, while raising awareness on important issues that impact these communities on a local, state and national level. Greg has been in the field of higher education marketing and communication for over 16 years, serving in leadership roles at the divisional and university level. Greg is a certified digital marketing professional, a husband, father of two beautiful little girls, a professor within the Mass Communications and Digital Technology Department at Shaw University, and a social entrepreneur. Greg has presented and facilitated at conferences, summits, and workshops all around the country and has been awarded for his service work within the minority community and the field of education.

experience

  • Director of Marketing and Communications, The Graduate School
    North Carolina State University

  • President and CEO of Substantial Media LLC

  • Fractional CMO, Green Rural Redevelopment Organization
     

Pervious Roles​

  • Adjunct Instructor, Department Mass Communications and Digital Technology, Shaw University

  • Communications Director, Institute for Emerging Issues
    North Carolina State University

  • Director of Marketing, Communications and Technology for Division of Student Affair and Enrollment Management, Florida Atlantic University

  • Chair, Urban Male Initiative Program, Florida Atlantic University

  • Law Enforcement Officer, City of Greenville Police Department

  • Senior Web Developer for University Marketing and Publications
    East Carolina University

  • Senior Coordinator, Web Development and Technology Support for Division of Student Affairs, East Carolina University

  • Co-founder of the African American Male Mentoring Program at East Carolina University

knowledge base

  • Adobe Creative Suite

  • Content Management Software 

    • CommonSpot, Wordpress, Joomla, Drupal, Cascade, Omni, Wix, Squarespace

  • HTML, CSS, JavaScript and PHP Code writingŸ

  • Learning Management Systems

    • Blackboard, Cornerstone, Canvas, Moodle

  • Social Media Management SystemsŸ

    • Hootsuite, SproutSocial, Buffer, Agorpluse

  • Email Marketing Management Systems

    • ​Mailchimp, Constant Contact, Cvent, Active Campaign

  • Public Relations Software

    • ​Cision, Meltwater, Prowly

  • Sales and Customer Relationship Management (CRM) 

    • Slate, Salesforce, HubSpot, Marketo Engage

Education

  • Professional Communication and Managerial Skills Certificate
    College of Humanities and Social Sciences, NC State University

     

  • Certified Digital Marketing Professional, Digital Marketing Institute
     

  • Management and Leadership (MA), Minor in Marketing
    Walker School of Business and Technology, Webster University

     

  • Website Developer Certificate, College of Technology and Computer Science, East Carolina University
     

  • Bachelor of Applied Science in Economics, Minor in Business Administration, East Carolina University

Orgs, Boards & Committees

Professional

  • ECU Alumni Association Board of Directors, Executive Committee Member and Former Chair External Relations

  • North Carolina Council of Graduate Schools (NCCGS)

  • Consortium of University Public Service Organizations (CUPSO)

  • The University & College Designers Association (UCDA)

  • American Marketing Association (AMA Triangle) and
    (South Florida-AMA)

  • UNC-Knight Foundation Table Stakes Newsroom Initiative

  • Elon University NC Local News Workshop Advisory Board

 

Service

  • North Carolina Institute of Political Leadership Fellow

  • Town of Knightdale Mayor's Academy Fellow

  • Town of Knightdale Public Safety Advisory Board Member

  • Member of the Masonic Order of Prince Hall Affiliated Free and Accepted Masons of the Jurisdiction of North Carolina Inc. Star of the East Lodge #233

  • Member of Omega Psi Phi Fraternity, Inc.

  • Fraternal Order of Police, Greenville/Pitt County

Let's Get
Social

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
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